Vending Snacks on New Health Kick to Tackle Obesity…
Food4Health, set up by Shropshire Council’s Help2Change team, has taken early steps to help transform the eating habits of people in the county by stocking vending machines with ‘natural ingredients only’ items.
Eager to encourage healthier snacking, in its search for BRC AA accredited suppliers, Help2Change approached Peterborough-based Delicious Ideas Food Group (DIFG) with the aim of creating a new, own-label healthy grab’n’go range to sell from vending machines in selected Shropshire sites.
Says CEO of DIFG, Jonathan Potter: ‘We were pleased to be contacted by Help2Change, whose views on healthy snacking align with our own.
‘In most vending machines, snacks high in saturated fats, salt, and sugar are often the only choice for consumers—a contributing factor to the UK’s growing obesity crisis. Our creation of a new, high protein fruit, nut and seed range to encourage better eating habits is a small step that encourages healthier living.
If the initial trial goes well, the Council’s move could mark the beginning of a wider scale roll out to other venues in Shropshire including more libraries, fitness centres, gyms and other communal areas with high footfall.
Specially-selected foods and drinks made with 100% natural ingredients, including the new range produced and packed by DIFG, are now available through machines at three Shropshire libraries in Oswestry, Shrewsbury and Ludlow.
Kevin Lewis, from the Help2Change team, said: ‘People are tempted by chocolate bars, by crisps, by fizzy drinks full of sugar. We are trying to buck that trend and give people access to a healthy range of snacks through vending machines through public buildings.’
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