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Submitted by on October 10, 2013 – 8:27 am |

Roger Philby, founder of The Chemistry Group - THREE OUT OF FOUR HIRES IN THE WRONG ROLE, LEADERS ARE TOLD...Business leaders are receiving help to ensure staff are in the right role, as part of an innovative support programme set up by Birmingham City Council, which aims to help companies to grow.

While the vast majority of employees are incredibly talented, up to 75 per cent of them are in the wrong role or organisation to be truly brilliant, according to one expert at great200leaders. And more worryingly, many companies are not switched on to the situation.

Roger Philby, founder of The Chemistry Group – a consulting firm that specialises in rapid top line growth through behaviour change – highlighted the issue at the latest great200leaders event 

Mr Philby said: “It’s really not difficult to place the right people in your organisation, but all too often businesses get it completely wrong. I’d say three out of four hires are not the right people for the job.”

In an attempt to tackle the issue, great200leaders, which has been created by Birmingham City Council as part of its Business Development Programme, is offering bespoke mentoring and coaching to participating businesses.

One of the scheme’s key objective is to address leadership issues, such as hiring the right people for the right role amongst others. There is also a busy programme of events featuring keynote speakers who will advise business’s leaders on how they can grow from good to great.

Mr Philby said: “I’ve seen, through my own time in business, how a vision can be developed which allows every individual within an organisation to fulfil their potential.

“I am on a mission to ensure that every individual gets the job that will give them a great chance to fulfill their potential and gets the development that means their success is inevitable. Getting this right – and giving people the opportunity to be brilliant in the first place – can start with making sure your recruitment process ensures you hire those people who will thrive in your business.”

As well as access to the keynote speakers, great200leaders also offers up to 30 hours of executive coaching and access to non-executive director support, peer group networking with around 60 ambitious business people, and business and personal diagnostics to benchmark performance and impact.

The scheme is the second stage of the £8 million Business Development Programme aimed at helping more than 200 businesses across the GreaterBirmingham and Solihull Local Enterprise Partnership area.  The scheme is part-funded by the European Regional Development Fund (ERDF) with each participant contributing one third of the cost, which is £2,000 plus VAT.

As well as coaching and mentoring, the Business Development Programme is delivering a financial assistance scheme to qualifying businesses.  This is aimed at giving a helping hand to existing SMEs to implement growth and expansion projects.

The BDP has already passed the £1.8 million mark in grants and match funding for projects which will assist businesses with their growth plans. 53 applications for financial support from the European Regional Development Fund have been approved.

Businesses in the GBSLEP area can still apply, so to find out about the programme please visit or to apply for the coaching and mentoring scheme visit:

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