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Home » Business News

Success for first Telford High Street workshop graduates…

Submitted by on September 7, 2016 – 6:25 am |


Sally Finnegan, Charmaine BriscoeThe first graduates of a project to boost Telford’s high streets say it has already improved their businesses – with one proclaiming she now has her “Mojo back”.

Telford & Wrekin Council’s Pride In Your High Street Fund is aimed at improving the flagging fortunes of the borough’s traditional town centres.

One of the projects being funded through the scheme is a business improvement programme, providing a wide range of practical workshops for traders to help them flourish and attract more customers.

The workshops are taking place in Donnington, Hadley, Ironbridge, Madeley, Newport, Oakengates and Wellington and the ‘graduates’ of the early events say it is a vital project.

Sally Finnegan, from Aunt Sal’s Cafe, Newport, said:

“I am really enjoying these workshops and look forward to them, I feel like I’m getting more and more enthusiastic about my business. I’ve got my Mojo back, I love it. The scheme has re-energised me and I’m sure it has done the same for others who have become involved.

I think if you are enthusiastic about something, it shows and hopefully rubs off on customers who are more likely to return if you demonstrate a willingness to be helpful and show them that their trade really matters to you.”

Another Newport trader, Charmaine Briscoe of Bellman’s Yard Garage, said the scheme had been extremely helpful.

“The workshops about high street excellence made me look closer at our business and take a more strategic view. It’s allowed me to work on the business rather than just working in the business. It has been a highly successful exercise and I would recommend the workshops to anyone who wants to benefit in the same way.”

Workshops include how to get the best from social media and the importance of window dressing, explaining how successful businesses are a must for towns to survive.

The whole aim of the project is to encourage more businesses to be successful, attracting even more businesses in the process with the aim of starting an upward trend of success on the high street.

The workshops are in bite-sized chunks of two to three hours and are held at a range of different times, so traders don’t need to spend too much time away from their business.
All of the workshops are fully funded by the Pride In Your High Street Fund, so are free of charge to retailers in the areas covered.


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