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Home » Business News

Revealed: Marketing is the Top Sector For Graduate Recruitment…

Submitted by on February 25, 2019 – 7:00 am |

SalaryScaleIn such an unpredictable climate for employment, finding a stable career path is a daunting prospect for many graduates.

After obtaining a degree, it can be difficult to know exactly what you are looking for when job searching – particularly if you studied a broad subject such as English, History or Geography at university. However, more often than not, it appears that graduates are entering careers that have no relevance to their degree.

In a bid to reveal the top career preference for graduates, recruitment platform, TalentPool, took to their data from 60,000 graduates to search for the answer.

TalentPool’s findings revealed that the most popular job type for graduates is in marketing – with 30% of all participants wanting to work in this field.

Despite the expected salary for marketing roles being £22,500, this was still more popular than similar roles such as project management (which had an expected salary of £25,000). Their findings showed that only 10% of participants wanted to pursue a career in this role. Since job preference appeared to have no correlation with salary expectation, it could be that pursuing a specific role is more important to graduates than having a higher salary

Interestingly, TalentPool found that those with degrees in Business Studies, Psychology and English Literature were most interested in a career in marketing. This suggests that degree subjects may not reflect the type of job that graduates are looking for.

Overall, TalentPool’s findings confirm that the majority of graduates seek (and are often hired) in jobs that aren’t directly relevant to their degree. As a result it appears that, on the whole, UK employers place a greater emphasis on other qualities, such as relevant skills, a candidate’s potential, personality and cultural fit when hiring recent graduates. Focusing on these qualities will help to ensure that applicants are the right fit for a job.

In a bid to help match graduates to their ideal jobs, Andrew, Co-Founder of TalentPool states: “At TalentPool, we feel it is important to match graduates with jobs that suit their personality and interests for maximum workplace satisfaction. Our matching engine (Cilla) uses an implicit feedback model to generate job recommendations to candidates who use the platform.

“Currently, candidates provide us with information about themselves and their job preferences on sign up and employers set their requirements for their role using filters. Our matching engine will apply these simple filters then use machine learning to provide candidates with the most relevant roles.”

For more information on how to find a suitable graduate job for you, visit:

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