Primark ‘s results: Stellar success: Zolfo Cooper…
Dan Coen, director at advisory and restructuring firm Zolfo Cooper, comments on today’s Primark’s results:
“Primark’s stellar success flies in the face of conventional wisdom. Whilst the rest of the retail world is obsessing over online selling and multichannel strategies, Primark is powering ahead despite it having no online business at all.
The retailer’s success is a refreshing change from the rest of the retail world. At a time where the cold weather has put a strain on the high street, Primark is going from strength to strength bringing in cash-strapped customers looking for discounts.
Primark has become far more fashion-orientated, with fast-turning stock and reflecting the latest fashion trends. The retailer has therefore been able to provide low-cost fast fashion at a time when most consumers are keeping a watchful eye on their spending.”
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