Pret aims to replicate in-store service with mobile site…
The device-agnostic site will use GPS functionality to determine the location of a visitor’s closest shop and details such as the manager’s name, walking directions, opening hours and contact details. A welcome screen will be customised depending on time of day, reflecting the way its in-store staff greet customers.
Once in-store, visitors to the site will be invited to leave feedback for the staff or check in via Facebook.
In addition, the site provides detailed nutritional information about Pret’s entire menu.
The new site was developed by digital agency Essence.
Earlier this year Pret appointed former Green & Black’s marketer Mark Palmer as marketing director, taking over from Mark McCulloch who was leading marketing strategy on an interim basis.
Go to the main page
Tags: Birmingham, birmingham business news, Business, Business Events, Business Information Portal, Business News, consumers, contact details, customers, device-agnostic site, economy, employment, Entrepreneur, Entrepreneurism, entrepreneurs, Facebook, Government, GPS, Graduate, graduate internships, graduate recruitment, in-store customer service, information, london, manager’s name, Manufacturing, mobile-optimised, mployability, News in Brief, opening hours, Pret A Manger, Small and medium enterprises, Small Businesses, smartphones, SME, SMEs, Students, technology, The BIP, UK, walking directions, West Midlands, West Midlands BIP, West Midlands Business News