Partnership to help Staffordshire’s Eddie Hall become World’s Strongest Man…
Fitness entrepreneur Mo Chaudry has turned his sights to making Eddie Hall a global celebrity after agreeing a deal to become his agent.
The owner of the M Club gym chain will handle all commercial activities so the Newcastle-under-Lyme 27-year-old can concentrate on becoming the World’s Strongest Man, having won the UK title four times.
An amateur power-lifter in his youth, Chaudry is determined to help the 6’3”, 27st strongman achieve his goals of breaking into the top three this year – after finishing 6th in his debut competition last year – and winning the title in 2016.
He said: “When I saw Eddie training at M Club it brought back some happy memories.
“My father Iqbal was a strongman in Pakistan when I was younger and was a local hero, and I was a weight-lifter at university, winning a silver medal in the Student Olympics in 1982 and bronze in 1983.
“So I can appreciate what Eddie has to go through to prepare for competition and also how the winners are revered around the world.
“Ultimately I’d like to create an Asia’s Strongest Man competition, as strongman contests in the sub-continent have huge potential, but first I want to help Eddie achieve his ambitions.
“By taking commercial negotiations out of his hands I can leave him to concentrate on his training.
“I am very passionate about promoting unique local talent and helping it to reach its full potential, and this partnership enables me to do that and hopefully put the area on the map.”
Eddie requires commercial backing to help him compete for international titles. Competitions take place around the world, and while he currently covers the cost of travel and accommodation himself, he still needs to pay for additional expenses like food and equipment.
This year he will compete in the world championships in Malaysia, and two competitions organised by Arnold Schwarzenegger in Australia and the USA.
Eddie said: “My food bill is large as I need to consume 7,000-10,000 calories a day, and more than 10,000 a day during competitions.
“The agreement with Mo has already helped to generate TV and commercial opportunities. It’s great to have such a driven guy looking after my best interests, as now I can fully concentrate on becoming the World’s Strongest Man.”
Media enquiries should be directed to Richard Swancott at RH Partners, on 01785 277986/07880 733138, or firstname.lastname@example.org.
Go to the main page
Tags: birmingham business news, Birmingham Events, Birmingham News, Business How to guides, Business Information Portal, Eddie Hall, fitness, graduate recruitment, Mo Chaudry, National, Newcastle-under-Lyme, Staffordshire, The BIP, West Midlands Business News, West Midlands News, World’s Strongest Man