Nicki Sampson joins fast expanding media operation…
Nicki Sampson joins the agency, with its headquarters in Long Ashton, Bristol as Strategic PR Manager following stints with some of Bristol’s leading agencies and ten years as senior lecturer in marketing at the University of the West of England.
Empica Managing Director Martin Powell said a sharp increase in confidence across most sectors in the last few months was reflected in the agency gaining new retained clients alongside a number of new projects.
He said: “Businesses which have emerged from the downturn are now looking to get on the front foot through effective publicity and media appearances. Nicki will be helping us focus on planning medium to long term strategies to help our clients do just that.”
Empica’s expanding portfolio includes major corporate concerns, international hotel chains and leading UK charities.
Nicki Sampson has managed UK operations for a number of big-hitting clients including high-tech engineering concerns, housebuilders, lawyers and a range of consumer accounts.
After several years’ consultancy experience, Nicki spent a decade as a senior lecturer in marketing at the University of the West of England, during which time she gained an MBA with the Open University. Latterly she combined her lecturing with the role of marketing communications director for Bristol Business School.
Martin Powell said: “Many of today’s top PR practitioners have learned a great deal about how to succeed in the sector while studying with Nicki, who will also be providing vital support to our London office which has also experienced a significant upturn in workload.”
Empica is planning to further strengthen its team with the appointment of a graduate-trainee to devise social media strategies.
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