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Home » Business News

More Spent on Tech in the South East as Christmas Spending Revealed…

Submitted by on December 24, 2013 – 8:24 am |


More Spent on Tech in the South East as Christmas Spending RevealedMore Spent on Tech in the South East as Christmas Spending Revealed

South West lags behind as study shows who will splash out this Christmas

Almost one in five people (19%) in the South East will spend more than £500 on new tech for friends and family this Christmas, with 7% in the area spending more than a whopping £2,000, according to new research commissioned by computer memory and storage experts, Crucial.com. In contrast to the highest levels of tech spending found in the South East, only 9% of those in the South West will be spending more than the £500 amount, making the region last on the list for Christmas tech spending.

Christmas Spending on Tech by Region

Amount spent on friends and family

Midlands

Northern England

South East England

South West England

Wales

Scotland

£0 – £100

55%

50%

45%

61%

45%

51%

£101 – £200

11%

11%

10%

13%

17%

13%

£201 – £300

9%

9%

10%

7%

15%

10%

£301 – £400

6%

10%

7%

7%

5%

8%

£401 – £500

8%

7%

9%

5%

5%

2%

£501- £600

3%

5%

8%

4%

1%

5%

£601 – £1000

5%

4%

4%

2%

7%

8%

over £2000

3%

4%

7%

3%

5%

4%

When looking specifically at home computers, almost a quarter of respondents in the South East said they will be looking to buy a new computer over the Christmas period. This is followed by those from the Midlands and Northern England, at 15% and 17% respectively, making the South East region most likely to splash their cash on a new machine.

Crucial.com computer upgrade specialist Roddy Mclean said, “As people look to buy new gadgets and home appliances this Christmas, such as their home computers, many don’t realise there is a simple way to increase the performance of an aging computer – by installing more memory. For a fraction of the cost of replacing an entire computer, a memory upgrade is a simple, do-it-yourself way to increase responsiveness, and extend the life of your system.”

In addition to tech spending, the survey also asked 2,000 UK residents how confident they were that household appliances and gadgets were built to last. Only 14% of people from the South West think that new products are built to last, compared with 30% of those in the South East. Despite their thoughts on product lifespan, those from the South East are still more likely than anywhere in the UK to replace household appliance and gadgets with 18% saying they would be replacing items over Christmas.

The Midlands were the least likely to attempt to fix their household appliances and gadgets before purchasing new ones, with over half saying they wouldn’t try to fix the problem before buying a new computer. On average, only 10% of those surveyed said they would tolerate a problem with their household appliances and gadgets and continue to use them.

According to 94% of people, the main reason for replacing computers or other gadgets was slow running/slow to boot up machines. The most impatient were people in the South East, with almost 60% citing this as the main issue for replacing their gadgets.


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