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Home » Business News

Mobile technology now the ‘hot trigger’ for better health for all…

Submitted by on October 24, 2013 – 8:25 am |


Gareth Jones, EMEA General Manager - Mobile technology now the ‘hot trigger’ for better health for all...New research released today from health and wellness brand, Fitbit, highlights that Mobile technology –smart phones and other mobile connected devices– are having a significant impact on the choices we make towards living healthier lifestyles.

In fact, nearly half of people (48%) surveyed in the UK, have reported strong positive behaviour changes through the use of mobile devices that provide the ability to self-monitor their health and well-being.

With 25% of adults aged 25-34 now claiming that they ‘run their lives through their smartphones’, mobile technologies can now provide an instant, accessible personalised view of everything from people’s activity to their sleep and diet. Moreover, a quarter of people aged 25-44 also stated that motivational mobile prompts through their devices would also have a huge impact on the health and well-being choices they made.

Gareth Jones, EMEA General Manager said:

“Personalised information, together with the ability to achieve rewards and compete ‘socially’ with friends truly does motivate people to lead healthier lives. There is a now a huge thirst for access to information which is completely relevant to the individual.”

Paul Flatters, Chief Executive, Trajectory Group, who carried out the research said:

“Our results show that mobile technology is having a huge impact on people’s individual motivations and behaviours towards becoming healthier. This trend is set to continue and is likely to have an even greater impact on the state of the UK’s health and well-being in the very near future.”

The latest findings mark the launch of the new ‘Fitbit Healthy Futures Report’, commissioned to understand a range of topics surrounding the future of health and wellbeing throughout the UK.

Other key findings from the report also include the following:

Rise in self-monitoring suggests five times the impact on increasing active lives compared to traditional campaigns

  • 24% of people suggest that they currently have no time to exercise
  • 76% of people simply wanted to enjoy their life
  • 63% of people in the UK don’t like being lectured to by public institutions and individuals (such as celebrity chefs)
  • Only 10% of people agree that messaging from public institutions and individuals (such as celebrity chefs) has any positive impact on their lifestyle
  •  in 10 people are currently engaged in some form of self-monitoring of their health.

‘Feeling Good’ is more important than ‘Looking Good’ as active lifestyles and self-monitoring become vital to improved well-being

  • 46% of people in the UK now consider that their personal feel good factor is now more important than looking good (23%) and performing well in their everyday lives (19%)
  • 85% of the UK feeling pressure to look good from sources such as media and advertising to family and friends.
  • less than 1 in 3 people in the UK currently feel ‘at ease’ with their own body with 22% of these citing media and advertising as the most influential source of pressure to look good.
  • 42% now saying that they feel most pressure from their partner, with nearly a quarter of the UK stating that their friends are also very influential when feeling under pressure to look good

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