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mclcreate and Hilton Birmingham Metropole team up in Brazilian-themed Showcase…

Submitted by on September 24, 2014 – 7:15 am |


Tim Spencer, mclcreate managing director, opening the evening with an excerpt from The Hungry CaterpillarOver 300 event professionals and brand representatives from across the country attended a Brazilian-themed showcase of event technology and entertainment.

The evening was a collaborative event between Hilton Birmingham Metropole and event company mclcreate, inviting clients, event planners, agencies and technology providers to experience hospitality and state-of-the-art technology.

Guests were hosted across the Kings and the Palace suites at the Hilton Birmingham Metropole, enjoying a Brazilian cocktail reception and a chance to play Angry Birds Rio on a giant plasma screen, before going on to dine and explore the technology showcase.

An impressive projection mapping show featuring three giant cubes formed the backdrop, with additional set displays created by Eventologists. There was also musical entertainment and speeches, compered by John Dalziel of Midlands network, Free Radio.

Tim Spencer, managing director at mclcreate, said,

“This event has been very much about providing a valuable experience and demonstrating that we have moved from being solely a tech provider to providing a total events solution. We do this via our multi-skilled workforce, our long experience in event production and through partnership with organisations like Hilton Birmingham Metropole.”

Patrick Stapleton, general manager at Hilton Birmingham Metropole, said,

“This is the fifth year we have held this event and it grows in popularity each time. This, combined with the key players that the event attracts, is a real testament to our partnership with mclcreate and the relevancy of our joint showcase for the industry.

“We have invested £18 million in Hilton Birmingham Metropole over the last five years, transforming our facilities. As we evolve it’s important for us to hold a regular event like this, which really showcases our offer, right from the fantastic service to our delicious food.”

In addition to its Rio theme, which saw guests learning to dance samba and mix the caipirinha, the occasion underlined the inexorable rise of digital technology in the events sector.

The event was organised using getplanning™, Hilton Worldwide’s online cloud-based service. This allows planners, suppliers and all associated parties to communicate via an online workspace, which hosts all documents and correspondence for an event.

During the event, delegates were able to interact with the event and its organisers via ‘into’, the customisable mobile application developed by mclcreate for event organisers to drive participation and delegate engagement.

For those unable to attend, the evening’s proceedings were live-streamed via the company’s new ‘inview’ webcast platform.


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