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Home » Business News, News in Brief

Mayer says Yahoo stepping up mobile game…

Submitted by on April 19, 2013 – 10:07 am |

Yahoo chief  - Marissa MayerWhile not supporting working at home for employees, Yahoo’s chief Marissa Mayer is embracing mobility, at least for Yahoo’s (NASDAQ: YHOO) products.

Mayer wants to speed up development of mobile products to keep pace with the increasing use of smartphones and tablets, and to keep up with mobile moves by competitors like Facebook (NASDAQ: FB) and Google (NASDAQ: GOOG).

As part of that strategy, Yahoo recently acquired mobile app firms Alike and Jybe, and agreed to acquire Summly, a firm that makes it easier to read content on mobile devices, according to Yahoo’s first quarter earnings 2013 report.

 In addition, Yahoo launched its personalized experience, with a customizable newsfeed and interface optimized for mobile devices, tablets and the web.

Mobile is a “tremendous opportunity for us, and we’re working hard to take advantage of it,” IDG News Service quoted Mayer as saying during the first-quarter earnings conference call.

Mayer said that the number of monthly mobile active users on Yahoo totaled more than 300 million for the first time, up from 200 million reported in the previous quarter, according to IDG.

“Our early results in mobile are promising, and there is a lot more in store for mobile in the coming months,” Mayer added.

While the number of mobile users is up, revenue is not. Yahoo reported revenue of $1.14 billion in the first quarter, a 7 percent year-over-year decline. At the same time, net earnings increased 36 percent year-over-year, reaching $390 million in the first quarter.

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