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Home » Business News

Local business finance brings JB Total Fitness gym to Coventry…

Submitted by on May 22, 2015 – 6:30 am |

John BeetisonCoventry, 18 May 2015. Local part-time PE teacher John Beetison has realised his dream of opening a fitness centre in Coventry, thanks to a business loan from the Coventry and Warwickshire Reinvestment Trust (CWRT).

A brand new business offering personalised one to one fitness and nutrition programs, JB Total Fitness was launched in January 2015 after Mr Beetison received a £15,000 business loan from regional not-for-profit specialist finance provider CWRT.

Mr Beetison explains: “Initially I started by running group fitness classes from my place of work, Exhall Grange School in Coventry. I was working with members of staff in the school gym. I felt that being a qualified personal trainer and nutritionist, I could offer more to colleagues and the community, so I approached CWRT for its support in taking my fitness pastime to the next level through opening my very own gym facility.”

The £15,000 CWRT loan meant Mr Beetison was able to purchase new equipment and make improvements to the fitness facility that he runs, and he adds: “CWRT has been fantastic in supporting me to reach my goal, from assisting in business planning to guidance and advice on an ongoing basis. I felt that CWRT wanted the business to succeed as much as I did and the entire team has been so supportive and continues to support me as my business grows. I am now looking to recruit a qualified personal trainer to assist me.”

CWRT is encouraging local businesses to apply for a business loan, with £200,000 needing to be claimed by 30 June 2015.

CWRT provides loans of between £1,000 and £50,000 that can be used for any business purpose and the application process is straightforward through a face-to-face process with no computer-based decision making.

Mike Musson, Chief Executive of CWRT, comments: “Our mission is to grow the local economy by supporting small and start-up businesses and creating jobs. As a not-for-profit specialist finance provider, we offer a vital boost to the region’s fledgling businesses, including JB Total Fitness, through access to critical affordable business loans which they might not be able to get elsewhere. We are here to remove barriers to growth and offer you an alternative source of finance to grow or start up your business.”

CWRT is one of 60 Community Development Finance Institutions (CDFI’s) nationwide and in just under 10 years, has loaned over £4.8 million to more than 300 businesses, leading to the creation of 500+ jobs.

To apply for a business loan, please visit:

To find out more about the loan fund, contact Mike Musson, CEO of CWRT on 07539 879487 or email:

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