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Home » Business News

Learn how to trade successfully with Turkey…

Submitted by on November 25, 2015 – 7:10 am |

UKTI logoUK Trade and Investment (UKTI) West Midlands is holding a culture and language masterclass for businesses wanting to export to Turkey.

The practical and interactive masterclass on Wednesday, November 25, is designed to introduce businesses to Turkish cultural attitudes, business style and key phrases.

The session, which will be held at the Coventry and Warwickshire Growth Hub, in Quinton Road, Coventry, will cover etiquette and dress code, business ethics and protocol, plus basic language such as greetings, addressing people, and numbers.

Gerti Willis, language and culture adviser at UK Trade & Investment West Midlands, said:

“Language barriers are the most obvious obstacles but embracing cultural challenges can be the key to a successful business relationship.

“Our business culture masterclasses give an in-depth overview of the history, morals and ethics. It is often the invisible cultural differences that form perceived barriers. If we want to be successful, we need to be aware of the differences to be able to deal with it.”

Turkey is one of the world’s largest economies and though recent political uncertainties has meant growth has weakened in 2015, GDP growth is projected to pick up gradually over 2016 and 2017  – and it has been predicted it could be in the world’s top 15 by 2030.

For more information, contact Gerti Willis on 0121 607 1942 or email:

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