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Key celebrates its 30th birthday with prestigious office move and new branding…

Submitted by on December 12, 2013 – 8:26 am |

Key celebrates its 30th birthday with prestigious office move and new brandingA leading West Midlands recruitment consultancy is celebrating its 30th birthday in style with a move to prestigious offices in Birmingham City Centre and plans to grow the business by 20% in 2014.

Key, which employs seven people at its Cathedral Place headquarters, has spent over £30,000 on the relocation, development of a new corporate identity and the launch of a more interactive website.

Managing Director Mary Hendry believes the investment drive is perfectly timed to take advantage of the recent upturn in the economy, which – in turn – is generating a surge in new appointments and a natural movement of talent to new roles.

Over the last three months, the company has already seen a rise in demand for its niche recruitment services, which focus on matching the best individuals for critical support functions, including administration, finance, PA and secretarial, sales and marketing and executive roles.

“The recruitment sector has been in recession for five years and suffered more than most from the global downturn,” explained Mary, who led a management buyout from her sister Sue Bates in 2006.

“We’ve never been involved in high volume placements, instead preferring to focus on building relationships and matching the best people with the best positions. This model has not only helped us sustain our client levels during the difficult times, but now places us in a perfect position to take advantage of the upturn.”

She continued: “2013 has certainly been a busy year. We wanted to create a fresh brand that highlighted our approach and then there is the move to Cathedral Place, which gives us a convenient, high profile city centre location with great conference and meeting room facilities.

“The new website ( reflects the increase in people searching for jobs online and provides additional information on our services, such as CV advice and access to the dedicated candidate portal. As part of this online drive, we’re also active on Twitter, LinkedIn and YouTube.”

Key’s team of five experienced recruitment consultants work across the West Midlands, providing solutions for clients in banking, legal, manufacturing, marketing, property, FMCG and for a host of local authorities and third sector organisations.

A commitment to build long-term partnerships has seen the consultancy place more than 400 people in temporary or permanent positions in the last year, a figure it is hoping to move towards 500 following the recent investment.

At the heart of this growth will be the ongoing rollout of unique services, including psychometric testing, its HR Forums and the video CV facility. The latter, which is proving a big hit with companies looking to recruit, gives candidates the chance to provide a short introduction to themselves and the skills they provide.

Sue Farrelly, who recently joined as Business Manager from a national recruitment agency, picked up the story:

“This is a really exciting challenge and I’m keen to play my part in taking Key to the next stage of its development.

“Our reputation in the West Midlands is second to none and that is with both candidates and blue chip clients like Aston University, Birse Rail, Grant Thornton, Kraft, Wragge & Co and a host of local SMEs who are pushing on with ambitious growth plans.

“My role will involve managing our team of consultants and to use my knowledge of a diverse range of sectors to attract new talent and companies who may benefit  from our services.”
Key is putting the finishing touches to the next PA:PM evening, which will take place on January 23rd 2014.

This is the only Birmingham-based event that offers personal and executive assistants the chance to network, share best practice and learn from experts on breaking issues.

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