BIP Features »

January 8, 2020 – 6:00 am |


370 people in Coventry and Warwickshire are now back in work after being long-term unemployed thanks to the pioneering work of three local initiatives. 
Go to the main page

Read the full story »
BIP business guides & tools

Please register/login to access content

BIP Access to Finance

Access to Finance,Grants & Business Support

BIP Features

West Midlands business highlights, opportunites and networking

Bips and Pieces

All the best from the web handpicked out by our team, including the World of tech

Business News

Latest West Midlands news affecting your business

Home » Business News

JCDecaux launches new experiential division JCDecauxLive…

Submitted by on July 5, 2013 – 9:35 am |


JCDecauxLive launches Wed 3 July finalJCDecauxLive – JCDecaux’s new experiential division launches

Media first: linking screens to space in malls and rail
One-stop-shop for experiential
Announcing new exclusive contracts

4 July 2013 JCDecaux has unveiled its vision for experiential advertising with the launch of JCDecauxLive, the company’s newly expanded experiential division in the UK. JCDecauxLive offers clients a ‘one-stop-shop’ for experiential, delivering campaigns across even more environments with the unique ability to link experiential activity to digital screens in rail and malls nationwide.

JCDecauxLive replaces Concourse Initiatives, the experiential brand acquired by JCDecaux in November 2011.

JCDecauxLive has recently secured new contracts for exclusive access for experiential advertising at London’s iconic Covent Garden and at student unions nationwide. JCDecauxLive already offers experiential access to premium malls, rail stations, the London Underground, UK airports and Canary Wharf.

As part of JCDecauxLive’s unique proposition, the company can now offer clients the opportunity to link experiential activity on the concourse to large-format digital Transvision screens in stations and M-Vision screens in premium malls.

Jeremy Male, CEO of JCDecaux UK & Northern Europe said, “JCDecauxLive offers our clients powerful new experiential opportunities and access to iconic locations including Covent Garden, Canary Wharf and UK airports. Experiential not only complements our existing Outdoor advertising estate but by linking to digital screens facilitates engaging, multi-dimensional campaigns that harness the latest in social media to deliver real value for our customers. We are now a ‘one-stop-shop’ for experiential, reaching audiences at multiple environments across the UK.”

JCDecauxLive is being unveiled to an ‘audience of clients, media planners and buyers and experiential agencies at the ‘Experience the Difference’ event on Thursday 4th July in central London.


Go to the main page

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

We use Cookies - By using this site or closing this you agree to our Cookies policy.
Accept Cookies
x