intu Potteries Elephant Parade school programme APPROVED…
This month, hundreds of school children from around four schools in Staffordshire and South Cheshire: Newcastle-under-Lyme Junior School, Haywood Academy, Pikemere Primary School and Clayton Language and Business College, will be creating art designs for the chance to win one of 6 places to join the world’s first ever Elephant Parade national tour which will be at intu Potteries from Monday 10th March until Sunday 6th April 2014.
Elephant Parade is a global public art festival, which brings together the worlds of art, business and charity to create vibrant public art elephant statues that are sold or auctioned to raise money for the Asian Elephant Foundation, a charity that supports conservation of the Asian Elephant. The Elephant Parade UK tour kicked off in July 2013 and will travel to 14 locations across the UK by August 2014, reaching an expected 30 million people.
The tour has been made possible by intu, the UK’s leading shopping centre brand. In planning the tour both intu and Elephant Parade wanted to find a creative way of raising lasting awareness of the plight of the Asian Elephant amongst the next generation.
Despite touring the world, this is the first time that school children have been asked to get involved with the parade. Thousands of school designs have already been submitted, the winners being commissioned to paint their creation on their own half size elephant statues, which join the UK tour during their local leg, standing shoulder to shoulder with those of top artists and celebrities.
Embracing digital technology, intu Potteries will also be running a ‘digital showreel’ in its centre, so that every child’s entry will be displayed on big screens in the centres for everyone to see.
Sandrine Rutter, Marketing Manager and Louise Kennerley, Assistant Marketing Manager from intu Potteries will be visiting the four schools on Friday 10th January to start the competition, with winners due to be announced on Monday 3rd February 2014.
Nick Vernon, Head of Junior School at Newcastle-under-Lyme School commented “This is a fantastic opportunity for the children to be part of a unique piece of public art. I know the children are very excited at being able to contribute to such a creative project and they realise that in doing so they will be helping to raise awareness of the Asian Elephant Foundation.”
Students at Pikemere School are also planning to have an enrichment week where the whole school will spend the week learning about the plight of the elephants through a range of creative activities.
Trevor Pereira, commercial director at intu said: ““Elephant Parade needs no introduction. Wherever it goes, it enlivens, energises and stimulates the places it visits and offers something for everyone. In sponsoring the UK tour, we are proud to be showcasing the elephants in our shopping centres. In giving school children the opportunity to create elephants that will stand shoulder-to-shoulder with the designs of top artists, we hope to showcase tomorrow’s talent today. We are delighted to be presenting a national tour with local flavour that offers a welcome boost to retailers and will give millions of people a reason to smile.”
Mike Spits, Co-Founder of Elephant Parade commented: “From the outset a key objective of the Elephant Parade national tour was to move beyond just fund raising for conservation and focus more attention on raising deep and lasting awareness of the underlying issues faced by the Asian elephant. In past years dozens of celebrities have submitted designs for our parades, but this tour puts the talent of tomorrow centre stage.”
Elephant Parade artist, Anna Masters, will be judging the competition and her elephant Sunday Best will be one of the 18 elephants on display at intu Potteries. “I first got involved in Elephant Parade in 2010 when they organized a parade of elephants around London. Not every elephant is at each of the tour locations, but when I saw that the intu centre in Stoke-on-Trent was included in the tour schedule, I made a special request for my elephant, Sunday Best, to be included in this part of the tour. I studied Fine Art at Staffordshire University, and Stoke-on-Trent has been special to me ever since. Though it’s 10 years since I studied there, I still make reference to designs from the potteries in my work.’
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