High streets must embrace change, says ecommerce expert…
With retail sales figures announced today by the British Retail Consortium, there are calls for greater adoption of online and mobile channels into the sales mix.
Although there has been encouraging news of late with a 2.2% rise in like-for-like sales values against July 2012, and a 3.7% rise in employment noted in a separate BRC report, there have still been many casualties on the high street this year. According to leading serial technology entrepreneur Dan Wagner, sustainable growth lies with a more seamless adoption of ecommerce and mcommerce channels.
Dan Wagner, is the CEO of Powa Technologies, which has implemented payment platforms for major brands and retailers such as Tesco, Superdrug, Laura Ashley and Heal’s.
He said, “Relying solely on the weather for an upturn in retail sales is dangerous when we are in search of significant improvements in economic performance. Instead, there should be a greater emphasis on innovation that engages more directly with consumers to deliver more activity at the tills. The lean towards digital shopping channels is needed but this should be done in a meaningful way that offers a personal experience and encourages some aspect of interactivity.”
Powa Technologies is a major player in ecommerce solutions, with its disruptive technologies being rolled out successfully within the UK and in key international markets. mPowa, the company’s mobile payment solution, is becoming a vital part of the high street’s progression.
Dan continued, “We are seeing a major shift in the way we shop. Gone are the days where we walk around shops, picking items up, carrying them, queuing up at a till, packing them all away again, so that you can carry them around with you all day. New shopping models involve convenient delivery and collection methods, more enjoyable methods of browsing, and quick means of payment. We shouldn’t be anticipating the loss of the high street, we should be anticipating its evolution.”
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