From pop-up shop to QVC – Debonair For Men groomed for major success…
Founded in 2015 by Derby entrepreneur Shaun Purewal, it is a significant moment in the short history of the company, which once sold its products from pop-up retail kiosks in shopping centres.
Landing the QVC deal has given this undiscovered British brand the opportunity to grab a share of the £600m male grooming market and raise awareness of the company, which Purewal launched with the support of his family after failing to find products to nurture and care for his own hair and beard.
Since launching, it has built up a portfolio of hair and facial products aimed at the discerning male.
QVC will showcase two exclusive Debonair For Men male grooming kits, with Purewal joining the main presenter on-screen on Tuesday 25 September to promote the products.
Purewal, aged 25, said: “This is a real turning point for the business. To secure a spot on the UK’s largest shopping channel is a real indication of the quality of the product and confidence in us as a company.
“Getting products onto any channel, let alone QVC, is a challenge which only a few products from thousands achieve, so given our size and that we are fairly new in the market this is amazing.
“A lot of effort has been put into developing these products and establishing the brand over the past four years. I drew on my experiences as a youngster watching my dad shave as well as my own quest of looking for quality products for my own beard.
“My appearance is very important to me. I know I am not alone, with lots of men, particularly young men like me, whose beard is very much about how they look and feel.
“Male grooming shows no signs of slowing down and Debonair For Men’s products have been purposely created to fit a need in the male grooming market.”
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