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Home » Business News

Fiery determination sees local businesses ‘Hot-Foot’ it for charity…

Submitted by on October 7, 2015 – 6:40 am |

Elinor Perry, Managing Director at Pentlands Accountants. (Photography courtesy of Thomas Humphries)Nerves of steel and fiery determination saw more than 50 businesses leaders take part in a sponsored charity firewalk in aid of two charities.

Barefoot business owners from across the Midlands tackled the 600 degree red hot embers to raise over nine thousand pounds for Coventry based charity, the Myton Hospice, with The Philippine Community Fund, also benefitting from the event.

The charity event, which was held at Mallory Court Hotel, was organised by Pentlands Accountants to celebrate Managing Director, Elinor Perry’s tenth year at the company.

Elinor Perry said so far the event had raised well over £9,000 with a large number of donations still to come, which will go towards ensuring both charities can continue the great work they do both in Coventry, and overseas in the Philippines.

Commenting on the success of the event, Elinor Perry said “At Pentlands we are committed to helping both charities, but seeing so many other businesses from across the region also share this goal, with great determination, was a fantastic achievement.

“Taking part in a firewalk is no easy feat and really requires true grit and determination, everyone who took part really pushed themselves out of their comfort zones, and in doing so has helped raised a fantastic amount for two great causes.”

The charity event saw fundraisers tackle both the coals as well as a number of interactive personal development sessions prior to the event. The sessions focused on a number of leadership elements, providing a number of practical techniques to allow participants to acknowledge their fears and conquer them, ensuring all participants crossed the pit safely.

Elinor Perry continued: “For many of those who took part, this event proved a real challenge, so it was vital that everyone was both mentally and physically prepared, it’s not just a case of stepping straight out on red hot embers – there is a great deal of science and theory behind it. The business coaches who spoke throughout the afternoon really motivated everyone and ensured energy levels were high; and it worked, everyone who signed up to take part in the event was able to make their way across the coals.”

The team at Pentlands are no strangers to hot-footing it for charity, having organised a number of sponsored firewalk events over recent years, however this year’s event was bigger than any before, with so many local businesses signing up to take part.

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