Communications culture key to Twickenham turnaround…
Commercial property specialists from Colliers International’s Bristol office were given an eye-opening behind-the-scenes tour of England rugby’s Twickenham HQ by Senior England Teams Media Manager Dave Barton.
The former Western Daily Press rugby reporter dropped in to meet agents at the company’s Broad Quay office following an invitation from close friend Simon Wells – a Director in Colliers International’s Grand Slamming hotels team.
Dave – in charge of the England squad’s media relations from organising international press conferences to using Twitter and Facebook to engage directly with supporters – gave a fascinating insight into a typical week leading up to an international fixture.
He highlighted the importance of England’s ‘corporate’ message and how the team’s fortunes had been transformed under Stuart Lancaster’s watch following the 2011 Rugby World Cup.
Simon Wells said: “Dave cut his teeth on West Country rugby and has gone on to no fewer two World Cups, countless Six Nations tournaments and was the media manager for the British & Irish Lions on their recent tour of Australia.
“Despite the fact we have a number of highly enthusiastic Welsh rugby fans in the office we had asked Dave to focus on the importance of the England squad’s communications culture – as these are also core values here at Colliers International.
“I think the culture part was the most interesting as it demonstrated the England team’s effectiveness in turning around and reinforcing an organisation’s message.
“Colliers also has a strong culture of service, expertise, community and fun so hearing how a high profile operator like Dave deals with the brand and message was highly enlightening as well as entertaining.”
For further information contact Simon Wells, Hotels Director, Colliers International Bristol 0117 917 2000.
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