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Change is inevitable. Successful change isn’t…

Submitted by on May 24, 2017 – 6:00 am |

Capture 2NEW BOOK: The Change Catalyst: Secrets to Successful and Sustainable Business Change 

Change has never been more prevalent or relevant. Voters across the globe are voting for change, any change: seemingly at any cost. Entire industries are being disrupted and transformed by globalisation and a new breed of web-based conglomerates. The next wave of AI and automation will create even greater dislocation.

Change is a fact of life for individuals, organisations and nations alike. Those who are able to cope with change will survive. Those who are able to seek out change and actively embrace it will thrive. Yet 88% of change initiatives fail. A similar proportion of strategies, mergers and acquisitions suffer the same fate.

The Change Catalyst provides you with the insight, tools and know-how needed to make sure your next change, strategy or M&A is the one in eight that succeeds. And one of the most important ingredients is the appointment of a Change Catalyst: someone to guide the organisation to deliver the outcomes the business needs.

This is no ordinary business book. Easy to read and conversational, it leads an entertaining exploration of the subject of change. Change guru Campbell Macpherson explains the importance of finding emotional triggers, coaxing logic out of hiding and genuinely engaging everyone in the organisation to drive real, lasting change.

With case studies of real-life examples from across the globe – including the spectacular failure of globalisation, an award-winning HR transformation and the fascinating stories of three Change Catalysts who have transformed entire industries – and the Change Toolbox, a collection of proven tools and models to help drive successful and sustainable transformation, this is essential reading for leaders of change everywhere.

* ‘The What, Who and How of Delivering Results’, Bain & Company, Feb 2016.

The Change Catalyst by Campbell Macpherson is out in May 2017, published by Wiley, priced £23.99. For more information see


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