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Home » Business News

Butterfly effect as software firm hires new MD to deliver growth strategy…

Submitted by on June 10, 2016 – 7:30 am |


Nigel Potter, Managing Director of Chrysalis Solmotive LtdA rapidly growing Midlands-based firm that provides customer retention software to major car manufacturers, finance companies and dealerships in the automotive sector has boosted its senior management team with the appointment of managing director Nigel Potter.

Potter, former MD of IT consultancy firm i4 Associates, joins Chrysalis Solmotive Ltd to help the Stourbridge based firm double its turnover in the next 12 months, enhance its product development and support global expansion.

With more than 30 years’ combined experience across the automotive and IT sectors, Nigel has a track record for delivering business growth solutions. In previous roles he has been the driving force behind dramatic increases in turnover, taking one software business from £3m turnover to £12m in just three years, and building businesses up to multi-million pound values. Nigel plans to rapidly grow Chrysalis and has targets to double its existing turnover in 12 months.

The hire follows a successful start to the year for Chrysalis, which saw a £700k investment from venture capital provider Finance Birmingham and plans to create more than 30 jobs in 2016.  Currently employing 20 staff, the business has more than ten years’ experience in developing leading customer retention software for its clients and serves more than two thirds of the top 200 car retailers in the UK.

Nigel said:

“Chrysalis is a hugely successful business with a reputation for delivering customer retention results for someof the biggest automotive names across the globe. At a time when customer service and ROI are both so vital in our industry, we have a real opportunity to unlock further potential in its product and offering to help its clients’ bottom line, in turn raising its profile and value.”

Jolyon Barker, CEO of Chrysalis Retail Science, Global, said:

“Nigel’s wealth of experience in the both the automotive and IT sectors is the perfect fit for Chrysalis and will help him to provide real added value for clients and our business. He will be a real asset in ensuring that we continue to develop our product offering and maximise our potential not only here in the UK, but in our expanding markets across Europe, North America & Asia Pacific.

“We are a team that firmly believes in investing in the best talent to grow our business, and Nigel’s impressive career history paired with his vision will no doubt see Chrysalis continue on the upward trajectory that we are aiming for.”


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