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Home » Business News

Businesses urged to help combat South West’s ‘silent killer’…

Submitted by on May 23, 2013 – 10:19 am |


runforthefuture005The South West’s business community is being urged to support a major fund-raising drive to combat prostate cancer – the “silent killer” of men throughout the region.

 Television celebrity Carol Vorderman has joined forces with medical professionals calling on companies to take up sponsorship deals for the 5km “Run For The Future” event to be held in Bristol this September – or enter a team of employees.

South West businesses Reinshaw and Baileys Caravans have already pledged sponsorship cash to the event along with Spire Bristol Hospital and the grant-giving James Tudor Charitable Trust, based in Clifton Bristol.

But more businesses are being sought to support the event, which has developed sponsorship packages starting at £500. Businesses will be able to showcase themselves to the thousands of runners on Bristol’s Downs on September 8 and their families.

Prostate cancer claims the lives of 11,000 men every year in the UK with a further 41,000 being diagnosed with the disease.

Run for the Future has been organised by Bristol Rotary Club and the Bristol Urological Institute and is the major fund-raiser for research into diagnosis and treatment.

The BUI is based at Southmead Hospital and is one of the leading centres in the UK for the treatment of prostate cancer patients in the South West.

Carol Vorderman said: “This year the event is being themed around robots to celebrate the  robotic surgery pioneered at  Southmead Hospital, where surgeons use a Da Vinci robot to operate on men who have been diagnosed with prostate cancer and need surgery.

“It would be great if some of the region’s leading edge businesses that also use robotics could join in and help make this a really special event. At the same time they will be able to get the message over about their own business expertise.

“Awareness of breast cancer has been raised magnificently in the last few years by some fantastic fund-raising events. We want to do the same for prostate cancer, which is often forgotten about because men are not so keen to talk about their problems.”

BUI Director Professor David Gillat praised the event, which started in 2006. He said the aim is for 2013 to be the biggest run to date.

He said: “Run for the Future is very important in raising awareness about prostate cancer. Over the years it has raised £250,000 but need far more if we are to combat this male cancer.”

In addition to raising funds for the BUI the charity is running a series of prostate cancer awareness talks to companies in the South West.

Professor Gillat said: “We take the message direct to firms with a good proportion of male employees spelling out the dangers and the symptoms to watch out for.”

To find out more details about this year’s event see www.runforthefuture.org.uk. Or contact Bristol Urological Institute on 0117 323 5690.


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