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Home » Business News

Businesses need to do the maths; new Ofcom telephone numbering rules…

Submitted by on April 20, 2015 – 7:15 am |

Ofcom logoFrom 1st July 2015, Ofcom is introducing new rules to improve consumer confidence when calling 03, 08, 09 and 118 numbers, by simplifying call charges and the way they are displayed. Claire Maddox, Director, Eurolink Connect explains “Whilst these changes will ‘simplify’ the charges and reduce costs to the consumers,businesses are likely to see a drop in the number of potential customer calls they receive and as much as a 400% increase in call charges.”

She continues “We appreciate that Non Geographic Numbers can provide businesses with really helpful call routing, statistics and an income, but from July, the changes are likely to drastically affect call volumes and costs for businesses. Businesses should be asking themselves the reason why they have these and whether there is a better alternative? Whilst they don’t create an income, statistics and call routing are available on geographic numbers (01, 02) and the non-geographic 03 numbers, and they’re better for your customers and your business reputation too! We have and use an excellent inbound platform which has all the advantages of an 0800 number, but none of the costs to us or our customers and this type of system is something businesses really should consider.”

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