Bristol China Partnership links up with Bristol’s own Makala Cheung on new video project…
The album is released on January 31 to coincide with the beginning of Chinese New Year celebrations. The accompanying video collaboration will be released on You Tube and is aimed at introducing a whole new generation to the very latest interpretations of Chinese culture.
The video will be used at home and abroad as part of Bristol China Partnership’s promotional campaign aimed at establishing closer relations with China – especially Bristol’s twin city of Guangzhou.
The aim is to produce an animated video using anime-style treatments on artwork reflecting Chinese cultural influences for Kisses – one of the songs on Makala’s new album.
Bristol China Partnership Chief Executive, Dianne Francombe said they were excited to be working once again with Makala – who is half Cantonese and hails from Knowle West in Bristol.
Dianne said: “As well as promoting closer business links between Bristol and China we are always looking to extend people’s understanding of Chinese culture on a personal level – and Makala is the perfect fusion of this.
“Makala’s music is right out there and very much part of the city’s legendary urban hip hop scene. Her ideas for the video sounded very exciting as she intends to make use of some of the latest animation techniques available.
“We were happy to help her out with the production costs and in return Makala will allow us to use her video to promote the Bristol China Partnership’s work both here and abroad and hopefully help her build a following in Guanghzou as well as Bristol.”
Makala will also headline at the Bristol China Partnership’s special Chinese New Year Reception and Gala Banquet at Zen Restaurant on February 12, tickets for which are still available from the address below.
Her latest release River has already made album of the month in the latest edition of Bristol Live magazine.
The limited edition CD will be available for purchase after Makala’s performances at The Year of the Horse Celebrations, Bristol Museum and Art Gallery, on Saturday and Sunday, February 1 and 2.
This two-day spectacular features Chinese traditions such as lion dances and martial arts, as well as family activities. Makala is releasing the music video online to launch the album.
Makala, who has had songs played on local radio, and performed at festivals such as Brisfest and Bristol Harbourside Festival, said: “I wanted to use Chinese-style ink drawings on the video but in a really modern format – so I decided to give them an anime treatment.
“I have always tried to do something a little different in my videos. I am thrilled the Bristol China Partnership has stepped in to help out – and that they will be using the video to promote modern and traditional Chinese culture at home and abroad.”
Bristol China Partnership works to connect businesses, education organisations and the people of Bristol and the West of England with the their counterparts in China, to encourage greater mutual understanding between the two countries and to develop economic opportunities between the regions.
For more information and to reserve places for the Banquet visit the website at www.bristol-china-partnership.
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