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Birmingham agency in thrilling charity initiative…

Submitted by on November 7, 2013 – 8:25 am |


Andrew Wilson - WAA Foundation - Birmingham agency in thrilling charity initiative...Birmingham marketing agency WAA has come up with a creative way to raise money for charity, with their 50-strong workforce reproducing the ‘Thriller’ music video in time for Halloween.

The video went live on YouTube last Thursday 31st October, and the company plan to donate £1000 when the video reaches 2000 views to the WAA Foundation, the agency’s registered charity.

The WAA Foundation supports local causes, with initiatives to date including sponsoring Falcon Community FC, donating five iPads to the Norman Laud Association, a respite care home for children and young adults with special needs, and hosting a charity comedy night.

As part of their annual team-building day, the agency transported employees to Studio 202 in Digbeth where they received professional make up, outfits and dance instruction before recreating the video made famous by Michael Jackson in 1982.

Chief executive Andrew Wilson comments: “Our annual company day is always a great team-building exercise, but this year we decided we should utilise it to help others, and have a bit of fun in the process.

“We’re delighted that the video has already started making waves, with over 400 views in its first day. We hope to generate as much money as possible so would encourage people to share the video and help us reach 2000 views.”


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