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6,500 Barclays Branch Staff Promoted to Reflect Changing Nature of Banking…

Submitted by on July 14, 2014 – 7:15 am |

Steven Cooper, CEO, Barclays Personal BankingBarclays has today launched the new role of a Community Banker, promoting more than 6,500 branch staff to a highly skilled team who are focused on making our customer’s lives easier.

The move reflects the radical way banking is changing with customers increasingly choosing to conduct basic transactions through a digital platform and instead using branches for more in-depth conversations with staff.

With a more flexible and empowered team, staff will have more time to support our customers from branches through to the wider community.

From 1 October, Barclays will evolve the traditional ‘Cashier’ role into one ‘Community Banker role’. Every ‘B1 Cashier’ will move up a grade to ‘B2 Community Banker’, more accurately reflecting their role with customers.

At the same time Barclays is investing in branches to make them counter-less, with staff in the banking hall helping customers on iPads rather than remaining behind a window.

Steven Cooper, CEO, Barclays Personal Banking, said:

“We know that really helping customers requires a lot of valuable people skills and this change is about investing in our colleagues and recognising their talents.”

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